The obvious places to be are the most common social media sites: LinkedIn, Facebook, Twitter, and Blogger (Blogspot). The Article Library located at: http://artilib.org/submit-article.html is a less obvious, but just-as-free service, to publish articles and news stories.
What to write about -
Topics related (but not specifically) to your book.
- Places or Locations in your book(Current Events, Historical Items, Areas of Interest)
- How To/Tip Sheets
- Interviews of people related to your subject matter
- Me, My, I - Articles written by you, about you, may be perceived as self-promotion
- Articles containing profanity or crude language - while this may be a style used in your book, it is not generally picked up by people for re-print in other publications
- Opinions cloaked as an article - we support freedom of speech and all that - but, promoting your opinion is likely to isolate you from potential readers
- Politics :-)
- Crisp and clean - include a headline to catch the eye and spark interest (Janice once sold out an apartment complex by using a sign that said "We've Got Gas")
- Include who, what, when, where and why
- If there is a place to put it, include your bio and a reference to your book (i.e. The Night, Peak City Publishing, 2011 - To be released early 2011)
- When your article is published, copy the link and include it on your Facebook, Blog and Twitter
- Encourage your friends and followers to share the story
- Google it - see how many groups, organizations, etc. have picked up the article then re-publicize the article using these third party links.